Electrification, shifting customer behaviours, pressure on results, talent shortage. Traditional methods are no longer enough.
We support automotive networks with a 100% field-based approach built around your reality, not a catalogue.
The automotive sector is evolving fast.
So are your teams and your hires.
10+
YEARS OF EXPERIENCE
5
COUNTRIES OF OPERATION
+400
sessions
How we work together
Your teams leave with concrete tools, applicable from the very next morning.
- Sales process
- Understanding aftersales
- Upselling
- Complaint handling
- EV transition
Intensive training days extended through AutoKademy, our e-learning platform dedicated to the automotive sector.
Looking for a Sales Director, Workshop Manager, or technicians?
We identify and select the talent that precisely matches your needs, within the timelines the field demands.
Training
Recruitment
DISCOVER RECRUITMENT
DISCOVER TRAINING
Why automotive groups work with Back2Sales
100% automotive expertise
OEM &
retail experience
Active automotive talent network
Directly applicable training
He knows the reality of a dealership, the challenges of an importer and the expectations of a network director. After years spent in automotive networks, we saw too many teams receive training forgotten a week later, and too many hires fail through lack of understanding of the field.
Back2Sales was created to change that. When we step in, teams listen because we speak their language. No methods copied from other sectors. Only what works in automotive.
Jamal Lagrib spent over 10 years with manufacturers and distribution groups, including Volkswagen, BMW and BYD.
Not an outside trainer.
An industry expert.
Van Mossel Belgium and Luxembourg needed a trusted training partner to deliver our programmes — one who carries our values and culture. We called on Back2Sales, and the collaboration has been going fantastically well! To sum it up: our people are satisfied, and our results are growing!
Nordin Abdul Wahab, COO Van Mossel
They trusted Back2Sales
Jamal is an energetic and highly engaged trainer who effortlessly bridges theory and practice. His expertise in sales and soft skills, combined with an enthusiastic, hands-on approach, ensures participants not only learn — they retain the material and know how to apply it.
Matthias Van Oevelen, Product & Training Manager
They trusted Back2Sales
He knows his craft, both process-wise and on the field. Jamal has analysed the sales process from A to Z and has already trained several young, driven salespeople. As a business owner, he was a great sparring partner with whom we were able to revisit certain processes.
Bart Van Kerckhoven, Branch Director Autopartners
They trusted Back2Sales
Jamal has a mastery of his field that leaves no room for doubt.
This quickly becomes apparent: the teams grow day by day with positive energy, naturally embrace the content, and take full ownership of it. In short, he makes the difference through his presence and his direct impact.
Jean-Philippe Antoine, After-sales Director Autopolis
They trusted Back2Sales
From first contact
to field impact
A clear proposal detailing the scope of the mission, format, duration and expected results. Built around your network, not around a catalogue.
An in-depth conversation to understand your objectives, field challenges, team profiles and target results. The goal: avoid generic solutions from the start.
How does it work
01
FIRST CONTACT
02
discovery
03
Proposal
next
You share your need, your context and your challenges by email, phone, LinkedIn or in person. Simple and no commitment.
04
session
05
suivi
From first contact
to field impact
Once validated, the mission is tailored to your exact context: brand, business challenges, participants' level, field objectives.
how does it works
04
session
A structured debrief with observations, strengths, and areas for improvement. Back2Sales remains available after the intervention to measure the impact and discuss next steps.
05
follow-up
go back
From the first contact to field impact
Une offre claire détaillant le périmètre de la mission, le format, la durée et les résultats attendus. Construite autour de votre réseau, pas autour d'un catalogue.
Un échange approfondi pour comprendre vos objectifs, les difficultés de terrain, le profil de vos équipes et les résultats visés. L'objectif : éviter les solutions génériques dès le départ.
how does it works
01
02
03
suivantes
04
05
First contact
You share your need, your context and your challenges by email, by phone or on LinkedIn. Simple and no strings attached.
Discovery call
An in-depth conversation to understand your objectives, your network's challenges and the desired outcomes.
Tailored proposal
A clear offer: scope, format, duration and expected results. Built around your network, not a catalogue.
Preparation & delivery
The mission is prepared according to your exact context: brand, business challenges, participants' level, field objectives.
Debrief & follow-up
Structured debrief with observations and areas for improvement. Follow-up continues via AutoKademy to measure real progress in the field.
Le processus en 5 étapes
Une fois validée, la mission est préparée en fonction de votre contexte exact : marque, enjeux business, niveau des participants, objectifs de terrain.
Comment ça fonctionne
04
session
Un débriefing structuré avec des constats, points forts et des axes d'amélioration. Back2Sales reste disponible après l'intervention pour mesurer l'impact et envisager les prochaines étapes.
05
suivi
retourner
Key profiles: Sales Director, Technicians, Service Advisor, Workshop Manager, etc...
What profiles do you recruit?
A 30-minute conversation, no commitment. You share your need and your context. If the collaboration makes sense, we build a tailored proposal around your reality, not a catalogue.
How does a first contact work?
No, we cover both sales and aftersales. From the showroom floor to the workshop and the parts department, we have a complete understanding of the KPIs for each department
Do you specialise only in sales or also in aftersales?
We currently operate across the Benelux, Morocco, France and Switzerland, while remaining able to support our clients internationally, depending on the opportunities and needs of their network.
Do you only operate in Belgium?
Questions you're probably
asking yourself
Every mission closes with a structured debrief: field observations, strengths, areas for improvement. We also use AutoKademy, our e-learning platform, to assess skills before and after each session and make the impact measurable for managers.
How do you measure the impact of a training session?
AutoKademy is our e-learning platform dedicated to the automotive sector. It allows us to assess employees' skills before and after our training sessions, to measure real progression and embed learning over the long term.
What is AutoKademy?
Les questions que vous vous posez certainement
Chaque mission se clôture par un débriefing structuré : constats terrain, points forts, axes d'amélioration. Nous utilisons également AutoKademy, notre plateforme e-learning, pour évaluer les compétences avant et après chaque session — et rendre l'impact mesurable pour les managers.
Comment mesurez-vous l'impact d'une formation ?
AutoKademy est notre plateforme e-learning dédiée au secteur automobile. Elle nous permet d'évaluer les compétences des collaborateurs avant et après nos formations, pour mesurer la progression réelle et ancrer les acquis dans la durée.
C'est quoi AutoKademy ?
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