Training that doesn't change behaviour the next day is worthless. Theoretical days, generic slides, teams that fall straight back into the same habits the moment they return to the dealership, in the showroom and in the workshop.
Today, some customers know more about electric vehicles than the advisors serving them. Salespeople have to convince without always mastering new usage patterns. Service advisors manage more demanding customers, more sensitive complaints and higher expectations.
Technicians and parts staff work under pressure, with productivity and profitability challenges that directly impact aftersales performance. Managers inherit leadership positions without any management training.
Traditional training organisations keep teaching what is easy to teach, not what is hard to apply.
Back2Sales works in the field, with exercises built around the real situations your teams face. Not textbook cases, dealership situations.
THE REAL PROBLEM
A sector expert who trains
6 to 10 participants maximum. No lecture halls.
Small, focused groups so that every participant leaves with tools built around their own reality, not someone else's.
It's a deliberate choice. It's a promise of quality.
2.
Maximum 10 participants. Never more.
What takes a good advisor to the next level. Understanding each customer's profile, adapting your posture, your pitch and your communication pace. Because an excellent advisor doesn't sell the same way to everyone.
3.
DISC. What takes a good advisor to an excellent one.
Built from the inside, Jamal Lagrib spent more than 10 years at Volkswagen, BMW, and BYD.
Every exercise, every role-play is built from what he experienced within the networks, no theoretical cases disconnected from the day-to-day reality of a dealership.
Expertise built from the inside.
1.
What Back2Sales trains
Sales process
Structuring, streamlining and optimising the customer journey from welcome to signature, without losing the authenticity of the relationship.
Understanding aftersales and its 3 essential KPIs
Giving teams a clear vision of aftersales, its operational challenges and its 3 key indicators: productivity, efficiency and profitability.
Upselling & additional services
Turning every interaction into an opportunity without the customer feeling pressured.
The technique that protects both the margin and the relationship.
ev Transition
Understanding electric vehicles to better support the customer. Mastering the fundamentals of electrification, understanding the customer's real usage patterns, overcoming objections related to range, charging and cost. Providing a clear answer both in sales and aftersales.
NPS & CUSTOMER SATISFACTION
Master the fundamentals of the Net Promoter Score and its impact on profitability.
Identify friction points, handle dissatisfaction, and turn passive customers into brand ambassadors. Make customer follow-up a lasting competitive advantage.
Complaint handling
Turning dissatisfaction into loyalty. Concrete methods to defuse, resolve, and strengthen the customer relationship after a problem.
The impact is measured before, during and after via AutoKademy.
Managers lead with tools applicable from the very next day.
Salespeople gain confidence facing the customer.
Teams speak the language of today's market.
Previous training brought no lasting change in the field.
Managers lack concrete tools.
Salespeople hesitate on electric vehicles.
Teams resist change.
What concretely changes after field training tailored to the automotive sector.
before/after
Ce qui change concrètement après un recrutement piloté par Back2Sales.
Avant/Après
Back2Sales recrute des profils qui parlent déjà le langage du secteur.
L'équipe se renforce sans perturber la dynamique en place.
Le match est fiable dès le départ, les départs précipités disparaissent.
Les bons profils sont identifiés rapidement, sans mobiliser tes équipes.
Les profils généralistes ne connaissent pas les codes du secteur automobile.
La dynamique d'équipe est déstabilisée à chaque mauvais recrutement.
Les erreurs de casting créent des départs précipités.
Les recrutements prennent trop de temps et mobilisent l'équipe en place.
04
session
05
suivi
A call to understand your situation, your teams, and what isn't working yet. Not a form, a real 30-minute conversation.
01/ Expertise built from the inside.
Back2Sales puts forward a tailored programme: themes, format, duration, number of participants. You sign off before we begin.
02/ Diagnosis & proposal
Full day(s) immersed with your team. Short theory, practical exercises, and debriefs in rotation.
Max 10 participants, so everyone truly does the work.
03/ Intensive session
Back2Sales remains available after the session to ensure the learnings last over time.
04/ Post-training follow-up
From request to training, a frictionless process.
Le processus en 5 étapes
Journée(s) en immersion avec votre équipe. Alternance courte théorie / exercices pratiques / débriefs. 10 participants maximum pour que chacun travaille vraiment.
Comment ça fonctionne
04
Session intensive
Back2Sales reste disponible après la session pour s'assurer que les apprentissages tiennent dans la durée.
05
Suivi post-formation
retourner
From the first contact to field impact
Une offre claire détaillant le périmètre de la mission, le format, la durée et les résultats attendus. Construite autour de votre réseau, pas autour d'un catalogue.
Un échange approfondi pour comprendre vos objectifs, les difficultés de terrain, le profil de vos équipes et les résultats visés. L'objectif : éviter les solutions génériques dès le départ.
how it works
01
02
03
suivantes
04
Inside expertise
A call to understand your situation, your teams and what isn't working yet. Not a form. A real 30-minute conversation.
DIAGNOSIS & PROPOSAL
Back2Sales puts forward a tailored programme: themes, format, duration, number of participants. You sign off before we begin.
INTENSIVE SESSION
Full day(s) immersed with your team. Short theory / practical exercises / debriefs in rotation. Maximum 10 participants so everyone truly does the work.
POST-TRAINING FOLLOW-UP
Back2Sales remains available after the session to ensure the learnings last over time.
Le processus en 5 étapes
Une fois validée, la mission est préparée en fonction de votre contexte exact : marque, enjeux business, niveau des participants, objectifs de terrain.
Comment ça fonctionne
04
session
Un débriefing structuré avec des constats, points forts et des axes d'amélioration. Back2Sales reste disponible après l'intervention pour mesurer l'impact et envisager les prochaines étapes.
05
suivi
retourner
Everything you need to know before booking a session
Between 6 and 10 participants maximum. This compact format is a deliberate choice — it allows every participant to actually work, not just listen.
How many participants per session?
No, not just sales. After-sales now accounts for 50% of the training we deliver.
Does Back2Sales only do sales training?
No. Back2Sales operates in Belgium, France, Morocco, Switzerland, and internationally. Geography is not a barrier as long as the sector is automotive.
Does Back2Sales train exclusively in Belgium?
Back2Sales offers in-person, hybrid or e-learning training, depending on your objectives and constraints. In-person for immersive field work. E-learning to standardise knowledge, prepare for a session or ensure follow-up.
Are the training sessions held in person or remotely?
Every intervention ends with a structured debrief. Back2Sales identifies concrete areas for improvement, monitors behaviours over time and remains available for field questions that arise. Managers have clear indicators to measure their teams' progress after the session.
How do you measure the impact of a training session?
Back2Sales provides individual coaching for all sales and aftersales profiles, starting from concrete real-world situations: client conversations, follow-up, communication and leadership. No theory — just behaviours with immediate impact in practice.
Does Back2Sales also offer individual coaching for sales and aftersales teams?
Les questions que vous vous posez certainement
Chaque mission se clôture par un débriefing structuré : constats terrain, points forts, axes d'amélioration. Nous utilisons également AutoKademy, notre plateforme e-learning, pour évaluer les compétences avant et après chaque session — et rendre l'impact mesurable pour les managers.
Comment mesurez-vous l'impact d'une formation ?
AutoKademy est notre plateforme e-learning dédiée au secteur automobile. Elle nous permet d'évaluer les compétences des collaborateurs avant et après nos formations, pour mesurer la progression réelle et ancrer les acquis dans la durée.
C'est quoi AutoKademy ?
Back2Sales provides individual coaching for all sales and aftersales profiles, starting from concrete real-world situations: client conversations, follow-up, communication and leadership. No theory — just behaviours with immediate impact in practice.
Does Back2Sales also offer individual coaching for sales and aftersales teams?
Every intervention ends with a structured debrief. Back2Sales identifies concrete areas for improvement, monitors behaviours over time and remains available for field questions that arise. Managers have clear indicators to measure their teams' progress after the session.
How do you measure the impact of a training session?
