Back 2 Sales


What we offer is not just training, but true TRANSformation: a process that goes beyond learning skills, completely changing the way you think, act, and make an impact.

Tailor-made support

A personalised, tailor-made approach

Unlike traditional training agencies that offer standardised programmes, we design training specifically tailored to the unique needs and challenges of each team. We take the time to understand the team’s strengths and weaknesses to develop personalised strategies that maximise their potential.

Support for Executive Committees

Thanks to our hands-on experience and deep understanding of strategic challenges, we support executive teams in taking a step back, aligning their vision, and strengthening their collective impact. Whether it’s clarifying strategy, streamlining decision-making, or enhancing cohesion, we act as trusted partners committed to driving sustainable performance.

Ongoing support and post-training follow-up

Rather than simply providing one-off training, we offer ongoing support that includes post-training follow-up. We help teams integrate the new skills into their daily routine and provide support to overcome any obstacles encountered after training.

Innovative and up-to-date sales techniques

We’ll be at the cutting edge of the latest sales trends and techniques, incorporating modern methods such as consultative selling, the use of digital tools, and data analysis to improve sales performance.

Executive coaching

We specialize in executive coaching, with an approach based on the latest research in leadership, emotional intelligence, and organizational performance. Our goal is to support leaders in their strategic development by enhancing their presence, decision-making clarity, and ability to inspire.

Proven hands-on experience

Our proven hands-on experience makes the difference. Having worked directly in complex and dynamic environments, we understand the real challenges faced by leaders and teams. This practical experience enables us to offer concrete solutions tailored to the realities of the field, ensuring tangible and lasting results. We don’t just rely on theory; we bring expertise that has been tested in the field, across various and demanding contexts.

Transform your teams for success

Our Promise

Hands-on, field-tested training
Visible and measurable results
A human-centered and engaging approach

Our Promise

Hands-on, field-tested training
Visible and measurable results
A human-centered and engaging approach

Our Commitment

Tailor-made solutions that fit your reality
Support before, during, and after the training
High standards in every session

Our Commitment

Tailor-made solutions that fit your reality
Support before, during, and after the training
High standards in every session
‘Your sales forces are the engine of your growth: invest in them to propel your company to new heights.

Jamal Lagrib

Founder, Sales Coach

‘Your sales force
are the engine
of your growth :
invest in them
to propel your company
to new heights.

Jamal Lagrib

Founder,
Sales Coach